Competitor Analysis for Brand Positioning
Summary
Conducted a comprehensive social media audit and competitive analysis for a client to deliver actionable insights on value proposition and audience targeting.
About
Dynamic and results-oriented Social Media Manager & Digital Marketing Strategist with proven expertise in growing brands through strategic content, digital campaigns, and online engagement. As the Founder of Ezeji Concept, a digital marketing agency, I have successfully established compelling online identities for businesses, leveraging advanced tools and analytics to drive visibility, conversion, and brand loyalty. Adept at community building, influencer outreach, and platform-specific growth strategies, I am passionate about using data-driven storytelling to achieve measurable impact.
Work
Ezeji Concept
|Founder / Digital Marketing Strategist
Lagos, Lagos, Nigeria
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Summary
Led Ezeji Concept, a digital marketing agency, establishing compelling online identities and driving brand growth for multiple clients through strategic content and campaign management.
Highlights
Built and managed comprehensive social media strategies for diverse clients across Instagram, Facebook, and Twitter, significantly enhancing brand presence and engagement.
Created and executed targeted content calendars, ran successful paid campaigns, and monitored KPIs, achieving over 60% engagement growth across client accounts.
Delivered expert digital strategy consultations to small businesses and startups, guiding them in establishing effective online presences and growth pathways.
Oversaw brand storytelling initiatives, optimized email marketing flows, and managed campaign performance using tools like Mailchimp, Buffer, Meta Ads, and Google Analytics.
Forte-Land International
|Site Manager
Ikeja, Lagos, Lagos, Nigeria
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Summary
Managed site operations, coordinated teams, and facilitated client communication to support promotional and development campaigns for Forte-Land International.
Highlights
Managed daily site operations, ensuring efficient team coordination and seamless client communication to advance project timelines.
Supported strategic promotional planning and enhanced local media visibility for development campaigns, boosting public engagement and awareness.
Streamlined operational workflows, contributing to the timely execution of project milestones and improved overall project efficiency.
Zulsiraj Global Concepts
|Office Manager
Egbeda, Lagos, Lagos, Nigeria
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Summary
Oversaw administrative operations, managed client correspondence, and supported junior staff while contributing to brand outreach and digital presence initiatives.
Highlights
Oversaw and optimized administrative operations, ensuring efficient office functionality and supporting seamless client correspondence.
Supervised and mentored junior staff, fostering a productive work environment and improving team efficiency and workflow.
Assisted in the successful organization of brand outreach events, enhancing brand visibility and community engagement.
Contributed to the establishment of the company's early digital presence, supporting initial online marketing efforts and foundational brand building.
Education
University of Lagos
Lagos, Lagos, Nigeria
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B.Sc. (In Progress)
Surveying and Geoinformatics
Federal School of Surveying, Oyo
Oyo, Oyo, Nigeria
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ND
Surveying and Geoinformatics
Languages
English
Igbo
Yoruba
Certificates
Google Hustle Academy
Issued By
Digital & Social Media Marketing
Issued By
Antigi
Unique Value Proposition & Target Audience
Issued By
HP
Introduction to Financial Planning
Issued By
Antigi
Social Media Marketing 2
Issued By
HubSpot
Digital Ads Certification
Issued By
Aleph
Jobberman Soft-Skills Training
Issued By
Jobberman
Skills
Social Media & Digital Marketing
Content Creation, Content Scheduling, Community Management, Paid Ads (Facebook/Instagram), Campaign Analytics, SEO/SEM, Brand Strategy, Lead Generation, Canva, HubSpot, Meta Business Suite, Google Tools (Analytics, Ads), Buffer.
Creative & Technical
Copywriting, Email Marketing, Video Editing, Product Design, HTML/CSS, Java.
Soft Skills
Emotional Intelligence, Leadership, Communication, Strategic Thinking, Conflict Resolution.
Projects
PFS Academy – EdTech Mobile App Strategy
Summary
Contributed to the UX and digital strategy for an educational app under PAADC (University of Lagos), focused on enhancing student concentration during online learning.